In early 2014, LACMA needed to find a way to drive ticket sales for specially ticketed exhibitions. Marketing turned to digital advertising to solve this problem.
Since this directive, I’ve created six campaigns with Allied, a vendor. I developed a general template that made use of best practices while freeing us to represent each exhibition as a unique and special experience in the limited space of a web ad.
I used the exhibition design and general on-campus and e-mail marketing as a launching point to create and storyboard three different ad sizes for each exhibition and write animation treatments. In order to bring my ideas to life, I worked closely with our vendor's HTML5/Flash developer.