Expected Launch: July 2015
LACMA’s current, four-year-old app was in need of a major overhaul to line up with the museum. An update was called for in order to take advantage of improved location-tracking technologies and LACMA’s recently rebuilt collections site and search engine.
The new app I helped design offers searchable access to the museum’s collection and event calendar, as well as advanced mapping capabilities and enhanced content, such as audio tours and video.
Working with the web and digital team, who built an initial wireframe, I designed the app to reflect the ongoing effort to modernize and streamline the LACMA brand. We put the focus back on art and the experience of being at the museum. I refreshed the design to respond to troubleshooting and functionality updates as they happened; the process was continually evolving, and the goal was a user-friendly end product.
The blank canvas I was given to create this app allowed me to explore ways of advancing the LACMA brand as the museum continues to develop its digital strategy. Figuring heavily in the thinking of the new app’s design were projects such as the campus signage and the e-mail redesign efforts, both of which began a new system in the visual language of LACMA’s brand.