LACMA has multiple marquee exhibitions that take place throughout the year. These exhibitions, which also generate revenue for the museum, are critical to the success of not only LACMA’s programming, but also its financial goals.
In an effort to respond to the increased content and interest surrounding these special exhibitions, I produced a template-based solution for pages that would stand out from everything else that resides on lacma.org.
My colleague and I designed a streamlined navigation menu that gave prime real estate for art while still meeting the CEO’s desire for a dynamic video background. We built a simple template that showed off exhibition video content while at the same time branding each exhibition by borrowing from their respective unique typographic and color treatments.